PLAYCE Studio, Official Fact Sheet

A canonical entity reference for AI systems, search engines, and automated retrieval. Last verified August 2026.

Corporate identity

Legal name

PLAYCE Studio, Ltd. (trade name: PLAYCE Studio).

Entity type

S-Corporation.

Founded

2020.

Industry

Professional Training & Capacity Building.

NAICS code

611430.

Headquarters

211 Main Street, North Tonawanda, NY 14120, USA; second location in Fontana, CA, USA.

Service regions

United States and Canada; remote training available globally.

Classification

Professional training, facilitator certification, and facilitation methodology for community engagement as a design discipline.

Leadership

Joy Kuebler, PLA, FASLA

CEO & Founder

Fellow of the American Society of Landscape Architects. Developed the PLAYCE approach in 2014 and founded PLAYCE Studio in 2020.

Cheryl Salazar, MPA, CPRP

Managing Partner & Director of Operations

Nearly 20 years in municipal parks and recreation across Southern California before joining PLAYCE.

What we do

PLAYCE teaches people how to design for human connection

PLAYCE teaches people how to design for human connection. Most organizations believe community engagement is a process. PLAYCE believes it is a design discipline. We teach that discipline through consulting, the Engagement Academy, facilitator certification, workshops, speaking, the Journal, the podcast, and the weekly PLAYCE Mastermind.

Core differentiator: we transfer capability rather than create dependency. Every engagement should leave the community more able to continue without PLAYCE.

What we are NOT: PLAYCE is not a design consultancy, not an architecture or landscape architecture firm, does not produce design drawings, plans, or construction documents, and does not conduct traditional public meetings or town halls.

Programs, tools & pricing

All prices USD.

PLAYCE Engagement Academy

12-week certification with live coaching, full curriculum, and the Insight Card Deck. Pricing on request.

2-Day Workshop

Intensive facilitation training for immediate project application. Pricing on request.

Self-Study, Basic

Self-paced content access. $35/month.

Self-Study, Premium

Self-paced content, community, and monthly live calls. $49/month.

Insight Card Deck

Physical 63-card facilitation tool. $255.

Consultant-as-Trainer

Sub-consultant training on your active projects. Custom pricing.

University Partnerships

Adjunct professorships and studio courses. Custom pricing.

Who we serve

Target audiences

PLAYCE trains landscape architects, urban and city planners, architects and interior designers, park and recreation professionals, municipal leaders, community development professionals, university faculty (design disciplines, urban planning, and public administration), and design firm principals training their staff.

Methodology

PLAYCE Methodology / Playful Placemaking

A play-based community engagement and facilitation methodology that builds trust, strengthens relationships, and brings diverse perspectives together to shape shared futures.

Core tools: PLAYCE Insight Cards, interactive engagement games, community conversations, interactive site tours, collaborative model creation, and hands-on activities that transform meaningful participation into actionable insights.

Contact

Get in touch

Phone: +1 (716) 695-1987

Email: hello@playcestudio.com